Archive for the ‘ Sustainability ’ Category

Ecodesign & Sustainability @ Milan Design Week 2012

The Milan Design Week just ended, and -as usual- registered high numbers:

  • 2,700 exhibitors
  • 330,000+ registered visitors
  • 64.5% of the total attendees were from outside Italy
  • 5,725 accredited journalists

However, this data only refer to the Salone Internazionale del Mobile, in Rho Fiera Milano, and were not considered all the initiatives which took place in the meantime all over Milan during the past week (the Fuorisalone). Confirming the ever-increasing trend of the last couple of years, the green design has been one of the leit-motiv of the exhibition. Due to the ongoing economical crysis and the constant needings to obtain more functionality in smaller spaces, a minimalistic design, together with the use of poor materials (as wood), characterized some of the most innovative projects: Scavolini presented the Social Kitchen designed by fashion brand Diesel, Domitalia showed it’s Eco-L chair made of ash wood instead of the usual plastic, IKEA presented it’s PS 2012 collection with new models of fornitures focused on sustainability, while Panasonic unveiled its stunning solar panel arrays Photosynthesis Solar Ecosystem designed by architect Akihisa Hirata, and Raúl Laurí’s decafé, a completely biodegradable table lamp made of coffee grounds, became the symbol of this year’s Design Week.

decafé lamp by Raúl Laurí

The decafé table lamp by Raúl Laurí

Sustainability has definitely been one of the trends of 2012 Design Week and, seems like a coincidence, during this very week we eventually received the assessment report by AzzeroCO2 (a society which helps its clients compensating their CO2 emissions by optimisating their resources and funding reforestation initiatives) stating that our agency successfully compensated its 2011 nocive emissions (about 48 tons of CO2eq), by acquiring credits for a reforestation project near the city of Pavia. I take this occasion to confirm that we’re still taking this committment very seriously and we planned to progressively reduce our CO2eq emissions in the following years, helping -and being helped by- our trusted clients to work in this direction.

AzzeroCO2 assessment

Certificate of CO2eq compensation (in Italian)

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