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Case spotlight: Gavrilović

Gavrilović is the oldest Croatian meat and sausage manufacturer. Founded in 1690 and based in Petrinja, a town 50 kms south-east from Zagreb, the company is being the country market leader for more than 150 years.

Looking for a more modern approach to the market, but without giving up the historical tradition, the firm asked us to develop a new  identity, including a broader brand strategy and a complete restyling of their products ranges.

The logo, a girl dressed in traditional clothes, became then more recognizable, less rigid and a stronger personality. She’s now more lively and attractive, but still keeping the historical heritage with her national costume.

Old logo vs. new logo

We defined also the brand architecture, for standard and premium product lines. On the other hand, the packaging restyling focused into creating an emotional bond between the brand and both old and new consumers.

Salami range of products

Gavrilović is a brand that speaks towards all generations and, in particular, engages the younger audience by keeping a solid presence in the most popular social medias.

Billboard Mortadella ad

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