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The whole is always greater than the sum of its parts

Long time we haven’t been writing on our blog. Time’s passing, we’ve been busy with our latest works (which we cannot reveal due to undisclosure agreements signed with our clients), and summer came almost all of a sudden.

Since together with summer came also some calm and relief, we use this occasion to give more space on this blog to our designers and some traits of their personal life. This time we want to talk about Alberto, senior designer for the Corporate division, and his long time passion for Guzzi motorbikes and endurance races.

For those who don’t know, Moto Guzzi is a small motorcycle manufacturer from Mandello del Lario, Italy, with a long and successful history, and a very heterogeneous group of fans all over the world. For some more informations, its article on Wikipedia shows a detailed history of the company and its most famous models.

Alberto’s passion didn’t go unnoticed here in the agency: for the latest race in the Vallelunga Circuit, near Rome, Lumen decided to sponsor ‘Orfeo’ and ‘Brigida’, the bikes that Alberto and his team use for racing. Not a big thing, right – but it’s a start, and a way to thank Alberto for how good he’s doing in the company, a token of our appreciation.

Brigida & Alberto

Left: Orfeo waiting for set up – Right: Alberto racing with Brigida

Alberto’s team is part of a bigger community, called Anima Guzzista, composed by ~400 of Moto Guzzi aficionados. They’re not a bikers’ club, nor an élite group, but just people who want to have fun and share a mutual passion. They have a website and a forum where they can share their experiences, their advices and can introduce new fans to the fascinating Guzzi world. Nonetheless, they also gifted to the city of Mandello del Lario the only existing monument of Carlo Guzzi, founder and inspirer of Moto Guzzi. Not bad for a motorclub!

What’s remarkable is that Alberto and his team don’t really mind of winning or losing: “it’s something else, it’s challenging yourself, reaching and passing your own limits, your fears. It’s also about bonding with the teammates and friends while facing an endurance race which can last up to hours and hundreds of miles. It’s fun and friendship. And at the end, you realize that the whole is always greater than the sum of its parts”.

Way to go, guys!

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